H&M: Unexpectedly strong report

Hennes & Mauritz reported a profit before tax to 7,650 million (before tax) for the second quarter. The overall analytikerkåren had expected 7.062 million (before tax).

The gross margin was 57.1 percent, compared with the expected 57 per cent. Their sales including vat for the month of June is expected to increase by 7 per cent.

– Sales were good in several markets in Scandinavia, the Uk, Eastern europe and in several emerging markets. However, it was challenging on the big markmarknader the united states and China. We continue to broaden and expand our onlineerbjudanden. It applies, among others, better delivery options, payment options and channels in the mobile to improve the presentation, simplicity and inspiration in the shopping. It also applies to a broader range of brands online, ” says Karl-Johan Persson.

H&M expects an annual growth rate of at least 25 per cent of the group’s online sales.

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